Google Reviews & Local Guide Reviews
Since the launch of Google Maps 15 years ago, people ’s interest in searching for “local” and “near me” has increased 350 times. Every month, Google searches 5 billion searches for restaurants, 1 billion searches for clothing stores, 600 million searches for hair salons and beauty salons, and 5 million searches for cafes! Behind this reflects the significant and radical evolution of users’ online search-the rise of the localized market.
In 2018, Uberall in the United States conducted a survey of 1,000 smartphone users and found that 82% of smartphone users have “near me” keywords in their search behavior. ), Entertainment (56%), financial banking (50%), apparel (41%), health care (38%).
In 2015, Google launched my business, Google My Business (GMB), which freely provides very valuable localized search traffic to large, medium, and small businesses. As long as you enter Google My Business, you will get more accurate traffic.